The significance of sustainability has increased to the extent that it has received special attention in the field of marketing. The objective of this research is to evaluate and rank the factors influencing sustainable marketing in the Caspian Sea export domain. In this regard, the most important criteria for each dimension of sustainable marketing were identified using existing articles, and the final ranking was done using the best-worst method. The results indicate that in the economic dimension of sustainable marketing, seven indicators including product price growth rate at the market level, sales profitability, discount level, product price ratio to the main competitor's product price, number of marketing communication tools, company's product differentiation ratio to the market average, and distribution level were ranked. In the social dimension of sustainable marketing, seven criteria including customer satisfaction ratio, customer loyalty coefficient, employee turnover coefficient, market research cost percentage, awareness level, complaint share, and customer-centric importance to employees were ranked. In the environmental dimension of sustainable marketing, six criteria including waste share for recycling, average equipment lifespan, biofuel resources, green production share in total company production, environmental innovations share in total company innovations, and asset depreciation coefficient were ranked.