Nowadays, service industries occupy a significant share of the global economy. Similar to how manufacturing industries sell goods; service industries provide services to customers. However, unlike manufacturing, service industries focus not only on attracting new customers but also on retaining existing clients, especially key customers, to maximize profitability. The banking industry is one of the most important service sectors. Given the intense competition in this industry, banks need to employ various strategies to satisfy and retain their customers. In many countries, a considerable number of clients are still hesitant to adopt electronic banking. Convincing customers to use new methods of banking services is not straightforward, and with the rapid growth of e-commerce, trust has emerged as a crucial factor in the business environment. This study aims to investigate the impact of trust dimensions on electronic banking. The research is applied and descriptive in nature. The statistical population includes the customers of Bank Sepah in Isfahan, and a sample of 384 participants was selected based on Morgan’s table. Data collection was conducted using two researcher-designed questionnaires, developed according to trust dimensions and the components of electronic banking adoption, and validated for reliability and validity through scientific methods. The reliability of the first and second questionnaires was confirmed with Cronbach’s alpha coefficients of 0.834 and 0.816, respectively. Pearson correlation analysis was used to analyze the data. The results indicated that factors such as security, privacy protection, usefulness, perceived ease of use, predictability, service quality, website quality, and proper internet accessibility have a significant impact on trust in electronic banking.
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Safarpour Lima,M. and Andalib,A. (2022). Examining the Impact of Trust Dimensions on Electronic Banking (Case Study: Bank Sepah, Isfahan City). Transactions on Data Analysis in Social Science, 4(3), 131-137. doi: 10.47176/TDASS.2022.131
MLA
Safarpour Lima,M. , and Andalib,A. . "Examining the Impact of Trust Dimensions on Electronic Banking (Case Study: Bank Sepah, Isfahan City)", Transactions on Data Analysis in Social Science, 4, 3, 2022, 131-137. doi: 10.47176/TDASS.2022.131
HARVARD
Safarpour Lima M., Andalib A. (2022). 'Examining the Impact of Trust Dimensions on Electronic Banking (Case Study: Bank Sepah, Isfahan City)', Transactions on Data Analysis in Social Science, 4(3), pp. 131-137. doi: 10.47176/TDASS.2022.131
CHICAGO
M. Safarpour Lima and A. Andalib, "Examining the Impact of Trust Dimensions on Electronic Banking (Case Study: Bank Sepah, Isfahan City)," Transactions on Data Analysis in Social Science, 4 3 (2022): 131-137, doi: 10.47176/TDASS.2022.131
VANCOUVER
Safarpour Lima M., Andalib A. Examining the Impact of Trust Dimensions on Electronic Banking (Case Study: Bank Sepah, Isfahan City). TDASS, 2022; 4(3): 131-137. doi: 10.47176/TDASS.2022.131
